Oeudor Independence Day
Through a wide variety of mobile applications
Project Category: Advertising
Company: Maurice Publicité
Software: Photoshop, Indesign
Launched in 1987, Oeudor has since established itself as an affordable and quality product for the Mauritian market. The brand has made its mark, and is known by all Mauritians.
Every year, Oeudor celebrates and proudly advertises on the island’s Independence Day; A very local, easy to understand (for the target audience), and sticking to the egg theme.
Although the advert uses puns that cannot be translated, the advert’s headline means that we are “Happy to be Mauritians”, and the broken shells make up the map of Mauritius.